First reported 8 Nov 2026 · updated 14h ago · 1 source · One established outlet · figures mentioned: $4m, $510,200
HSBC is turning to coffee, macarons and essential-oil massages to draw customers into its branches, as traditional lenders rethink their physical networks amid growing use of digital banking. The bank is spending HK$4 million (US$510,200) a month on its five-storey Causeway Bay flagship, which opened on Sunday at Capitol Centre in Jardine’s Bazaar.
HSBC is turning to coffee, macarons and essential-oil massages to draw customers into its branches, as traditional lenders rethink their physical networks amid growing use of digital banking. The bank is spending HK$4 million (US$510,200) a month on its five-storey Causeway Bay flagship, which opened on Sunday at Capitol Centre in Jardine’s Bazaar. Covering 32,000 square feet, it is “one of the biggest investments in recent years” for HSBC Hong Kong, the bank said. HSBC said the shift reflected...
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